Common applications of graphic design include identities , publications , print advertising, posters, billboards, website graphics and elements, signs and product packaging. For example, product packaging may include a logo or other artwork, organized text, and pure design elements, including photographs, shapes, and colors, that form the unified structure of the piece. Composition is one of the most important features of graphic design, especially when it comes to the use of pre-existing materials or various elements. The definition of graphic design art changes over time according to the expectation of efficient visual feedback at any time Will be renewed. In the meantime, the requirements of the time and the challenges and social and political changes and consequently cultural changes directly create an emerging interpretation of art to the extent that in the present age it must be accepted that deeper and broader concepts such as “visual communication” sub-visual concepts And it digests the traditional visual symptom and somehow conceals the concept of the familiar mind of “graphic design”. Graphic design is a creative problem-solver that is learned: first understand, then draw a work plan, then execute a design that conveys a specific message in a visual and imaginative way to a specific audience to communicate. A visual connection requires a graphic designer who can inform and engage his audience. For this purpose, graphic designer or graphic designer develops an idea and thought that can express the content with visual forms.
Graphic design is a field in the visual arts, which basically includes the design of printable materials (images, designs and writings). Today, graphic design is also used in cinema and television. Page layout, illustration, design of writings and letters, design for publications and advertisements, and design for packaging of goods are the main fields of activity of graphic designer. Graphic design involves a kind of language with an indefinite grammar and a constantly expanding alphabet; The uncertain nature of its rules means that they can only be studied, not learned. A graphic work is properly understood when its language can be understood. Graphic design is the visual transmission of a concept, message or information to a specific audience. Graphic design begins with understanding information and message, then examines the audience of message and information, and finally finds a visual solution to deliver the message. Today, graphic designers work with companies and studios to design not only advertisements and bulletins, but also the magazines and newspapers in which these banners are printed. In addition, independent design became part of the group related to the communications industry. Graphic designer (individually or as an art director) with the advice of experts, artists and artists of other arts and industries related to the creation of a work that essentially displays a new form of visual or even auditory effects (sometimes a combination of both) . Graphic design uses other arts in the process of creating and producing works of art. This multi-faceted interaction takes place between arts such as cinema, painting, photography, architecture, and even music and graphic design. Graphic designer (individually or as an art director) with the advice of experts, artists and artists of other arts and industries related to the creation of a work that essentially displays a new form of visual or even auditory effects (sometimes a combination of both) . Graphic design uses other arts in the process of creating and producing works of art. This multi-faceted interaction takes place between arts such as cinema, painting, photography, architecture, and even music and graphic design. Graphic designer (individually or as an art director) with the advice of experts, artists and artists of other arts and industries related to the creation of a work that essentially displays a new form of visual or even auditory effects (sometimes a combination of both) . Graphic design uses other arts in the process of creating and producing works of art. This multi-faceted interaction takes place between arts such as cinema, painting, photography, architecture, and even music and graphic design.
The presence of graphic design in advertising (commercial, cultural, etc.) is so impressive and effective that graphics are always mentioned as the first manifestation of visual elements in advertising. The advertising process is targeted and implemented in different ways. Many cultural, social, political and ritual indicators… are effective in shaping the structure and content and achieving the ultimate goals of an advertising package.
In addition, important indicators such as audience analysis in terms of age groups, gender, level of education and… are also considered an effective component. The main role of graphic design in the advertising process is the direct or indirect visual translation of concepts in the advertising package to introduce goods and services, pave the way for the sale or development of the market, cultural, political and social exchanges or as a tool for informing and informing the public. Visual and graphical identifiers (static and dynamic) are provided.
